Ontario Grain Farmer December 2021/January 2022

Introducing SORATEL ™ fungicide — Providing excellent control of Fusarium head blight in wheat and Gibberella ear rot in corn, and delivering on ADAMA's promise to provide unique, first-to-improve solutions for Canadian growers. ™SORATEL and Asorbital are trademarks of ADAMAAgricultural Solutions Canada Ltd. Always read and follow label directions. © 2021 ADAMAAgricultural Solutions Canada Ltd. ADAMA.COM/CANADA Business spotlight TELL US ABOUT ADAMA CANADA We’re a global company with a grassroots focus. Following our philosophy — Listen, Learn, Deliver — we’re providing effective crop protection products and practical solutions. We’re proud to be focused solely on crop protection and without the distractions of developing other inputs, we can focus our investment in our first-to-improve capabilities, this gives us the ability to deliver a quickly improving crop protection offerings to Canadian growers. We’re relatively new in Eastern Canada, and we’re earning the trust of growers by offering an alternative approach to crop protection. We know Canadian growers are looking for a change that brings more choices and a faster pace of innovations. We’re focused on effective, easy-to- use solutions that deliver results. WHAT PRODUCTS OR SERVICES DOES ADAMA OFFER? With the largest library of actives in the world, we’re proud to offer a full suite of herbicides, fungicides and insecticides to grain farmers. All of our products are customizable options that are formulated to help growers get the most out of their acres. We heard growers want a simplified crop protection business, so you won’t find any complicated programs or product bundling tying customers to products they don’t want. ADAMA is leading an alternative approach to crop protection products in the Canadian ag industry. DO YOU HAVE A PRODUCT THAT ONTARIO GRAIN FARMERS SHOULD KNOW ABOUT? Our latest fungicide, SORATEL™, provides Ontario growers with a new disease management solution for cereals, corn and soybeans. SORATEL’s advanced disease protection is powered by Asorbital™ Formulation Technology, ADAMA’s own advanced formulation with a built-in adjuvant. The formulation is proving to deliver real results by enhancing leaf penetration and increasing product effectiveness, and SORATEL is the first of many products that will contain this new formulation technology. EMPHASIS™ is our new Group 14 & 6 herbicide pre-seed burndown co-pack that offers fast burndown control of broadleaf and grassy weeds, and was developed to address problem weeds and resistance management. This is a great solution for winter wheat and canola growers. WHAT MAKES ADAMA CANADA STAND OUT? We Listen, and we’re meeting the needs of growers, retailers and distributors who want to be as profitable, agronomically sound and sustainable as they can be. From these people, we Learn what they need from crop protection companies like ours, and then we deliver: • 270+ available actives to quickly respond to agronomic challenges with unique combinations and first-to-improve formulations for effective solutions • simplified delivery methods and packaging • straight-forward programs for more effective and efficient product purchasing WHAT IS YOUR OUTLOOK FOR ADAMA CANADA’S GROWTH, AND THE FUTURE OF ONTARIO AGRICULTURE? We can grow together. We’re focused on providing effective products and practical business solutions. ADAMA is already working with our employees, agronomic scientists, ag retailers, distributors and growers to simplify the way they do business — because agriculture is complex and challenging enough as it is. We’re taking a fresh approach to crop protection to help solve agronomic challenges like resistance, simplify the purchasing and product delivery process and provide solutions to grow the business of Ontario and Canadian agriculture. l www.ADAMA.com/Canada Advertorial LISTEN > LEARN > DELIVER