Good in Every Grain 30 www.GoodinEveryGrain.ca GETTING THE FULL PICTURE OF AN ONTARIO GRAIN FARM In 2021, Good in Every Grain worked closely with Farm and Food Care Ontario and grain farmers across the province to bring to life a 360° virtual reality (VR) tour of an Ontario grain farm. This VR tour demonstrates to consumers the hard work that Ontario grain farmers put into planting, caring for, and harvesting Ontario grains. At Good in Every Grain, we know that 65 per cent of the food produced in Ontario is consumed right here. The VR tour is one of the tactics Good in Every Grain used in 2021 to help build trust with Ontario consumers. In addition to highlighting the work that goes into producing highquality, safe products for consumers, the VR tour is accompanied by four exciting videos that will help consumers learn more about Ontario grain farming. These four videos aim to increase transparency with consumers about the topics that surround Ontario grain farming. Topics include: learning about a day in the life of a grain farming family, how healthy soils are essential to grow healthy grains, what crop protection is on a grain farm, and one video solely devoted to answering popular and common questions we get about grain farms. Showing more aspects of a grain farm to consumers will help increase their trust in Ontario grains and the hard-working individuals that produce these grains. To access the 360° VR tour and the accompanying interviews, please visit https://goodineverygrain.ca/2022/01/10/virtual-360degrees-grain-farm-tour/. FARM & FOOD CARE PRTNERSHIP Canadians interested in learning more about how their food is produced have more opportunities available to them now at www.FarmFood360.ca. Four new Virtual Reality Tours, filmed throughout 2021 on mushroom, veal, and grain farms, and research facilities operated by the University of Guelph, have been added to the popular website, joining the 18 farm and food processing tours already filmed and available for viewing. The tours were developed by Farm & Food Care Ontario in partnership with Good in Every Grain, Mushrooms Canada, Ontario Genomics, and Veal Farmers of Ontario. Using 360° cameras and virtual reality technology, the awardwinning FarmFood360° website gives Canadians the chance to tour real, working farms and food processing plants, all without putting on boots or biosecurity clothing.
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