We have given ourselves two years to complete negotiations. Canada, however, will always emphasize concluding a highstandard agreement over speed. How will the new trade agreement differ from the Trade and Continuity Agreement (TCA)? The UK is a mature market with close to 70 million consumers with lots of choice. UK consumers are highly sophisticated and view Canadian products favourably — a trend we expect to continue. The Trade Continuity Agreement gave us a good starting point to work from, but we are looking to secure an even deeper and stronger relationship through the new agreement. Agriculture is always a key issue in any trade negotiation, and many Canadian commodity exports are very important to the UK's domestic food production. Highgrade Canadian wheat is widely used and blended with UK wheat in the baking process and is an example of a win-win situation for farmers in both countries. We will be spending considerable time over the coming months looking at how Canada can help support the UK, Europe, and the rest of the world as they deal with the fallout from the Russian invasion of Ukraine and its expected impacts on food supplies across Europe, Africa, and elsewhere. Canada's ability to help fill gaps in supply chains will be crucial over the months ahead. l ONTARIO GRAIN FARMER 15 JUNE/JULY 2022 The Canadian Trade Commissioner Service helps Canadian businesses of all sizes succeed in international markets and make better, timelier, and more cost-effective decisions. Agri-food is a priority sector. JOIN US! CELEBRATE & SUPPORT AGRICULTURAL EXCELLENCE TICKETS ON SALE NOW June 24, 2022 in Guelph
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