BRAND SUCCESS Crown Royal is the best-selling Canadian whisky in the world and ranks as North America's most valuable whiskey brand. Numerous awards have recognized the brand in the last number of years, most notably Northern Harvest Rye being named 2016 World Whisky of the Year by Jim Murray's Whisky Bible and the Noble Collection Winter Wheat being named Canadian Whisky of the Year at the 2022 Canadian Whisky Awards. Diageo is currently focused on maintaining Crown Royal's strong performance in Canada and the U.S., but as the St. Clair distillery increases production, it will allow the company new opportunities to expand to other markets. Crown Royal was first produced in 1939 by Sam Brofman, president of Seagram Distillery, as a gift for visiting King George VI and Queen Elizabeth. The blended rye whiskey and its purple bag packaging set a new standard of excellence for Canadian whiskies and remains one of the most notable success stories in the history of the beverage alcohol industry. When Diageo and Pernod Ricard acquired Seagram's in 2001, Crown Royal and Captain Morgan rumwere added to Diageo's portfolio. Diageo produces over 200 brands of beverage alcohol, and their products are enjoyed by people in more than 180 countries around the world. l ONTARIO GRAIN FARMER 19 JUNE/JULY 2022 The distillery is expected to be operational in 2025 and will have the capacity to produce up to 20 million litres of absolute alcohol or 10.5 million proof gallons each year. Shieldex ® 400SC Herbicide is the latest Group 27 herbicide available for 昀eld, seed, sweet and popcorn growers. Independent research has shown that the active ingredient tolpyralate, as part of a comprehensive herbicide program, provides the most consistent control of important broadleaf and grassy weeds in corn. • Excellent control of Canada Fleabane, Waterhemp, Lamb’s Quarters, Pigweed, Green Foxtail, Barnyard Grass & much more! • A highly compatible re-cropping pro昀le following the year after application. • Good tank-mix compatibility and an excellent 昀t with atrazine Post Emergent Control of G27 Corn Herbicides 2 Weeks after Application Lambs Quarters Shieldex + Atrazine (30 + 1000g ai/ha) Armezon + Atrazine (12+ 500g ai/ha) Callisto + Atrazine (100 + 280g ai/ha) Velvet Leaf Pigweed Common Ragweed Lady’s Thumb Wild Mustard Green Foxtail Barnyard Grass 100 80 60 40 20 % CONTROL University of Guelph Ridgetown College (2015-17) KILLS THE WEEDS THAT MATTER GOWANCANADA.COM Shieldex is a registered trademark of Ishihara Sangyo Kaisha, Ltd. Always read and follow label directions.
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