will help meet the growing demand for plantbased proteins — the global plant-based food market is expected to reach an approximate $250 billion in sales by 2035 — presenting a tremendous opportunity for Canadiangrown soybeans. “Consumer demands around food production are constantly evolving, and Canada’s plantbased sector needs to evolve and adapt alongside them — whether that be through the types of ingredients we use, the varieties of crops we utilize or the processing methods we develop,” Protein Industries Canada CEO Bill Greuel says. “Removing hexane from soy protein processing while adding value to the rest of the soybean crop is the kind of innovation that will help us keep pace with what consumers want while also helping Canada meet its economic goals related to plant-based food and ingredients.” Grain Farmers of Ontario’s investment through the Grain Innovation Fund helps to ONTARIO GRAIN FARMER 13 OCTOBER 2022 This article features a Grain Farmers of Ontario Market Development Fund project. An annual profitability study that includes variety bonuses and other programs offered by Prograin will prove it to you! Discover the benefits at myprograinbenefits.ca Prograin® DO THE MATH Producing IP soybeans pays off! The soy expert continued on page 14 meet the organization’s strategic objective of growing market opportunities for Ontario growers. “Over half of Ontario’s soybeans are exported,” says Paul Hoekstra, vice president of strategic development at Grain Farmers of Ontario. “Increasing innovative processing capacity here at home creates valuable new diversification opportunities for local farmers.”
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