Overconfidence and the idea that you know better, sticking with the status quo because it is more comfortable and easy to do so, not being exposed to working examples of what is being proposed — these and other cognitive biases can all prevent otherwise beneficial partnerships from coming to fruition. "We have this individualistic approach … that's kind of inherent in our DNA a little bit, and it adds a challenge looking at how we do collaborations," says Brock. His experience suggests farmers in Canada and the United States are particularly susceptible to overly individualistic thinking. Brock says successful partnerships account for both the economic and the psychological. The agreement has to make the prospect of gain outweigh the fear of loss. A recipe for positive collaboration, in his experience, contains formal agreements — even simple ones — rooted in common goals and legwork to find the right people. "I think it helps understanding the challenges you have when you want to maybe collaborate with a farmer that you, kind of, have to be a bit selective … around trying to find people that you can talk about these 'buts,'" says Brock, later reiterating the role documentation can play in developing comfortable partnerships. "It might be a single piece of paper that lists the land owner's goals or the grain farmer's goals, and your goals as a livestock raiser so that you both can look and identify it — and measure your success against that." l ONTARIO GRAIN FARMER 17 MARCH 2023 A recipe for positive collaboration … contains formal agreements — even simple ones — rooted in common goals and legwork to find the right people. How do you outsmart pest resistance on your farm? We’re asking Canadian growers to tell us about their resistance management strategies for weeds, diseases and insects. Share your resistance management success story to WIN! You could WIN an iPad Air 256 GB* Enter today at pestmanagementchallenge.ca The Pest Management Challenge contest runs November 29, 2022 – March 31, 2023**. *3 iPad Air 256 GB tablets available to be won, ARV of $1,000, odds of winning subject to the total number of eligible entries, mathematical skill testing question required to win an iPad. **Contest closes March 31, 2023 at 11:59 pm EDT. @protectyourland Thank you to our sponsors: The Pest Management Challenge contest is hosted by: manageresistancenow.ca ManageResistanceNow
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