13 ONTARIO GRAIN FARMER NOVEMBER 2024 AI can help identify areas of fields susceptible to weed pressure before the weeds even push through the soil in the spring. Prograin® Discover the benefits at myprograinbenefits.ca “With agriculture playing a vital role in growing Canada’s economy and reaching our net zero targets, the Sustainable Agtech for Profitability Challenge was a crucial endeavour for the Innovative Farmers Association of Ontario. We are thrilled to collaborate with Geco, who are bringing new solutions to agriculture that are better for the environment and for farmers’ bottom line,” says Tori Waugh, executive director, IFAO. Sponsored by Farm Credit Canada (FCC), the innovation award, launched in March 2024, seeks to find agtech solutions that improve decision-making and analysis of field crop farmers’ operations, enabling optimized soil health, biodiversity, profitability, and overall sustainability management. “FCC is proud to support Foresight and the Sustainable Agtech for Profitability challenge. Sustainability and profitability go hand in hand, and by collaborating with forwardthinking groups like Foresight and the Innovative Farmers Association of Ontario, we are committed to driving advancements in nutrient management, soil health, and productivity, ensuring a resilient future for Canada’s agricultural community,” says Graeme Millen, vice-president, FCC. The technology has been tested in wheat, canola, soybeans, corn, and barley crops. Initially, Geco worked with three farms and now supports 58 farms across the Canadian prairies, northern U.S., and Quebec. Geco is actively looking to expand into Ontario to work with farmers for future growing seasons. Find out more at www.geco-ag.com •
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