ONTARIO GRAIN FARMER MARKET DEVELOPMENT 13 LEAD THE FIELD. brandt.ca 1-866-427-2638 PROVEN PRODUCTIVITY. Get the best residue management and seedbed preparation in fewer passes with the new Brandt High-Speed Disc. More Speed Spend less time in the field with operating speeds of 10 to 14 mph, and our easy-to-use wing down-pressure system. More Uptime Purpose-built components with a robotically welded frame and greaseless bearings ensure near-zero maintenance for more uptime and durability. More Options Choose from seven unit sizes and a variety of discs and rollers that are perfectly suited to your field, conditions, and desired finish. In spite of such a looming threat, all stakeholders in Canada’s soybean sector are involved in a long-term view of building value. The market development efforts of Soy Canada revolve around three key elements: assist the value chain in communicating with customers, promote Canadian soybeans and create opportunities for members to grow soybean exports. “In promoting Canadian soybeans, we connect our value chain with our customers, helping to increase understanding and ultimately increase the value our customers see from Canadian soybeans,” says Innes. “We serve the needs of our members and the industry, including commodity and food-grade soybeans. When market disruptions occur, product continues to flow from origin to destination – it’s just that disruptions change who trades with whom and for what value.” Soy Canada’s market development work helps to create a resilient reputation for Canadian soybeans so that regardless of what disruptions may occur, customers will continue to value the product. “The recent U.S. disregard for its trade commitments is injecting significant doubts about their reliability in our customers’ minds,” says Innes. “Yet Canada is a trusted supplier for our customers and this is something that’s resonating, now more than ever.” •
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