ONTARIO GRAIN FARMER MARKET DEVELOPMENT 15 In its first year under the new structure, 27 seed companies and exporters participated, with over 1,600 variety trial samples tested and published. This strong start demonstrates the program's continued value and integrity. Delivering early results while maintaining integrity and consistency is crucial to the program's success. When asked about the success of the first year of the Soy Quality Program under the CGC and Soy Canada leadership, Brian Innes, executive director of Soy Canada, said, "Our first year with the Canadian Grain Commission has gone really well. We're seeing our customers want to know more about how they can collaborate with the program, which shows us they have confidence in it and see the value it provides." The Soy Quality Program didn't end, but it evolved. Thanks to collaborative industry leadership by Soy Canada and the transition to the CGC, the program is poised to continue driving value for Ontario farmers, exporters, and the broader agrifood sector. In an increasingly competitive global marketplace, the Soy Quality Program is a powerful example of how Canada is investing in the future of foodgrade soybean quality and innovation. PROMOTING ONTARIO'S SOYBEAN EXCELLENCE ABROAD Recently, Grain Farmers of Ontario welcomed a delegation of eight soybean buyers from Japan as part of a Soy Canada inbound mission. Japanese buyers source Ontario soybeans for a wide range of premium products, including soy sauce, tofu, soymilk, and other specialty foods. This visit highlights the strength of the trade relationship between Ontario and Japan, and reflects the continued global demand for Ontario's high-quality, identitypreserved soybeans. Looking ahead, Grain Farmers of Ontario will continue to champion Ontario soybeans as they participate in the upcoming Soy Canada outbound trade mission to Asia. This mission will further strengthen international connections and showcase Ontario's world-class food-grade soybeans to key buyers across the region. Hayley Vinkovic is Grain Farmers of Ontario's market analysis specialist. •
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