The 2025 spring Road Safety Campaign helped improve road safety for farmers by educating drivers on how to share busy roads with tractors and other farm equipment during planting season. By reaching nearly a million people across multiple platforms, the campaign promoted safer travel for both farmers and the public while increasing awareness of the vital work farmers do. • ROAD SAFETY CAMPAIGN Good In Every Grain launched a series of social media posts this past spring, educating its digital audience on following road safety guidelines when driving alongside Ontario grain farmers who operate tractors and other farm equipment during the busy planting season. As urban populations grow, many farmers are driving on busier roads with drivers that may not be familiar or comfortable driving alongside tractors, sprayers, and other farm equipment. The goal of Good in Every Grain’s Road Safety Campaign was to inform and educate Good in Every Grain’s audience that it's important to be a cautious driver this spring and be aware of Ontario grain farmers driving their equipment on the same roads. This campaign also featured tips and tricks on driving alongside farm equipment, including potential blind spots, how to pass safely, and the importance of remaining alert and patient. The campaign kicked off in May for Canada Road Safety Week—a week to remind all of us to drive, share, and use Ontario’s roadways safely. These posts were featured as still images and reels across the brand’s various social media platforms: Facebook, Instagram, Instagram Stories, Twitter, Pinterest, TikTok, and YouTube Shorts. In addition to these posts, the campaign included paid ads. From May 4 to June 24, 2025, Good in Every Grain saw 863,000 in reach (paid and unpaid), 930,000 in impressions (paid and unpaid), 1,005,000 views on the video posts (paid and unpaid), and over 27,000 visits to Good in Every Grain’s Canada Road Safety Week blog post. GOOD IN EVERY GRAIN 38 ONTARIO GRAIN FARMER www.GoodinEveryGrain.ca
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