ONTARIO GRAIN FARMER 30 SPRING 2026 CHEF PARTNERSHIP Good in Every Grain partnered with Chef Jill Hillier to promote grain-inspired recipes from March to May 2026, aiming to increase brand awareness and educate about the health benefits of grain. To align with Nutrition Month, National Soy Foods Month, and Barbecue Month, Chef Jill created five grainbased recipes for Good in Every Grain’s social media channels and blog. Featuring Ontario’s corn, oats and soybeans, her recipes included Mango Coconut Overnight Oats, Creamy Carrot Soup, Cherry Almond Smoothie, Silken Tofu with Cucumber Scallion Salad and Dirty Martini Cornbread. Chef Jill combined grain-based nutrition with trending flavours and ingredients in over 35 posts/stories that reached over 200,000 users online, and the short-form videos produced reached close to 475,000 views on Instagram, YouTube Shorts and TikTok. By showcasing Ontario grains through approachable, engaging digital content, this spring partnership campaign reached hundreds of thousands of consumers across social media platforms. Using recipes tied to Nutrition Month, National Soy Foods Month and Barbecue Month, the campaign connected grain farming to something consumers already care about: the food they eat. This “food-first” approach is intentional. Starting with recipes and everyday meals and partnering with digital content creators like Chef Jill Hillier opens the door to deeper conversations about where food comes from, how it is grown, and the role Ontario farmers play in producing it. • www.GoodinEveryGrain.ca GOOD IN EVERY GRAIN
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